Fantasy sports aims to drive deep digital sports engagement among the sports frenzy fan base. Cricket, with leagues like IPL, is already a rage in India. With the advent of fantasy sports, non-cricket sports will now get the opportunity to grow in popularity and drive engagement for their teams. Among all the emerging sports, kabaddi has gained significant traction over the past couple of years. As these sports associate with fantasy league platforms, it will not only attract large sponsors but also assist in creating deep engagement with the audience.
Fantasy sports has become one of the most sought after activities for sports lovers in India. This growing sector in technology is emerging as the next wave in the Indian sporting evolution. Moreover, a large part of the interest can be attributed to the rise of league-based sports and of course, the growth of online viewership combined with increased smartphones penetration. While cricket dominates the sports market in India, the country is poised to embrace and engage with other sports a lot more. Following in the footsteps of the Board of Control for Cricket in India (BCCI), several sports federations and private organizations have contributed to the development of league-based tournaments, capitalizing on the IPL model. During 2013-15, eight major league-based sports tournaments were launched; these include Indian Super League (ISL), Pro Kabaddi League (PKL), Premier Badminton League (PBL), Hockey India League (HIL) and International Tennis Premier League (ITPL).
Fantasy sports is the new language of sports and has the potential to change the way Indian sports fans traditionally consumed sports. According to a recent IFSG-Nielsen report, we have 40 million fantasy sports players in India. It is a ten-year-old market, and the number is enormous when compared to the US and Canada markets that have 59.3 million fantasy sports users, even as fantasy sports started in countries in the 1980s. By the end of next year, we are hoping that India will have the highest number of fantasy sports players. Moreover, there were just ten service providers until September 2107, and now there are 70 operators.
The future of fantasy sports business in India seems bright. The matter of fact is that Sports has always been the first choice here in India. Fans are getting more involved in sports due to fantasy sports. The growth in the number of new sports leagues has also increased fantasy sports enthusiasts across India. The television viewership, advertisements, merchandising, fan clubs and so on, associated with the rise in popularity of such sports is also helping fantasy sports business in India.
Further, users now have the opportunity to be a part of a multitude of sports on a single platform, with cash prizes for the winners. Hence the industry will witness an accelerated growth, thereby marking India’s superiority with its sports evolution. The powerful combination of online and offline sports, with the backing of skill and judgment, makes fantasy sports the game changer for the sports industry. With such remarkable growth, the fantasy sports industry is slated to become a billion dollar industry in the next five years.
Funtush11 is an Indian sports technology and entertainment company that believes: Sports is a way of life. Its mission is to bring fans closer to the games they love via a unique combination of daily fantasy sports and featured blogs.Funtush11 has launched an all-new Fantasy Sports platform with new features and functionality that makes playing fantasy sports on the go faster and easier than ever. Funtush11 rises as one of the leading Fantasy Sports Gaming Platform in India, which allows people to practice their sporting skills. An e-sports venture where users play skill-based games to earn money. For 800 million Indian sports fans who want to easy money, Funtush11 provides a platform, where fans compete against each other to win cash prizes by creating their team for the match.
The creators of Funtush11 developed a game format, offering members new and exciting ways to compete and win prizes. With Futush11, fantasy sports fans no longer have to play in competitions against peers with superior knowledge and resources. Instead, they can test their prediction skills in a fixed-odds format. Since fans compete with players of their level, they have a higher likelihood of winning significant prizes.
“We’ve been working hard to create apps that provide complete fantasy sports experiences that fans can enjoy anytime, anywhere, and the new Funtush11 app does just that,” said Ajay Goel, Director & Founder of Funtush11 Pvt. Ltd. “Fantasy sports requires players to manage their teams daily, and our new fantasy app makes it easier than ever to keep up with everything no matter where you are.”